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Extends
Sponsorship of Gila
26
years of a legend
The early road season in
the US has been marked by the iconic SRAM Tour of the
Gila for the past 25 years. With SRAM extending its sponsorship
to 2012, the May 2-6 event will be number 26. Considered
one of the hardest and hilliest races in the US, the SRAM
Tour of the Gila takes place in the beautiful mountain
ranges surrounding Silver City, NM, at 6000 feet of elevation.
The race regularly features top domestic talent who race
five stages - one criterium, one time trial, and three
road stages with approximately 15,000 feet of climbing.
This race is an underdog,
but its an incredible event, and we are so proud to support
a race that pushes riders to their limits with challenging
terrain, weather, and competitive fields. No one ever
forgets racing the Gila, said David Zimberoff, SRAM
Global Marketing Director.
The Gila is
now a UCI 2.2 and has been added to the America Tour calendar.
The race will also be covered via Tour Tracker, so fans
can follow the most intimate details of the race on their
mobile device. SRAMs Neutral Race Support team will
be onsite providing, what else, neutral race support.
SRAM is a twenty-four year-old
Chicago based bicycle component manufacturer with facilities
worldwide. SRAM entered the pro road peloton in 2006 with
the successful introduction of its complete Force and
Rival road groups. This past February SRAM launched SRAM
RED-2012, universally praised for being the lightest,
most efficient, and most ergonomic gruppo in the World,
and SRAM has already collected wins at the 2012 Paris-Roubaix,
Tour of Flanders, Amstel Gold Race, and Liege-Bastogne-Liege.
www.sram.com/sram/road ROAD NEWS 05 12 press release
For additional SRAM product information please contact
:: Michael Zellmann ::
SRAM U.S. Road PR & Media Manager (c) 815.341.7018
:: (e) mzellmann@sram.com
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